Objective:
Growth and Awareness

Our Magic:

• Strategic Offers: We focused on daily, weekly, and seasonal promotions to drive customer engagement.

• Customer Segmentation: We categorized customer segments to tailor marketing efforts effectively.

• Dedicated CRM Budget: We allocated a specific budget for Customer Relationship Management to enhance customer interactions.

• Service Expansion: We introduced new services to meet customer needs and enhance value.

Results:

• App Downloads: We achieved 1 million downloads in just 3 months.

• Order Growth: We increased orders by 200%.

• Brand Positioning: We positioned Nana as one of the top e-grocery brands in the market.

• Team Efficiency: We reduced the internal marketing team size by 50% while maintaining effectiveness.